Your own storefront and linkAI storefront designerOrders in one placePaystack, Nomba and StripeInvoices in secondsDiscounts and coupon codesDelivery optionsCustomer chatOrder and payment notificationsShare your shop with a QR codeTeam accessiOS and Android appsYour own storefront and linkAI storefront designerOrders in one placePaystack, Nomba and StripeInvoices in secondsDiscounts and coupon codesDelivery optionsCustomer chatOrder and payment notificationsShare your shop with a QR codeTeam accessiOS and Android apps
Your business deserves more than scattered tools.
Managing products in one place, tracking orders somewhere else, and sharing products across different channels can become difficult as your business grows. Lotaja brings the essentials together so you can spend less time organizing your business and more time serving customers.
Give your products a home online
Create a dedicated storefront customers can visit and share.
Keep your business organized
Manage products, orders, and essential business information from one dashboard.
Build a more professional presence
Customize your store's branding and connect a custom domain on the Growth plan.
Features
Everything you need to run your online store.
From the first product to the daily orders, Lotaja covers the work of running a store.
Create your storefront
Launch an online store customers can visit and share, with your own branding and a design that works on phones and desktops.
Customize your store and branding
Choose from 20+ themes and edit your page sections
Use a free Lotaja address, or your own custom domain
Works on mobile and desktop
Manage your daily operations
Keep products, stock and orders in one place instead of scattered across chats and notebooks.
Add and organize products, and track stock
Manage orders from your website, WhatsApp and in-store sales
Set up payments and delivery for your store
Create invoices, plus discounts and coupon codes on Growth
Understand your business
See how your store is doing so you can decide what to do next.
Website analytics: visits, orders, revenue and conversion rate
A daily dashboard of orders, revenue and new customers
Track expenses on Growth
Establish your online presence
Make your store look like your business and easier to find.
Add your logo, description and favicon
Set SEO titles and descriptions for your storefront pages
Publish blog posts on Growth
Accept payments in multiple currencies and receive your settlement directly in your bank account.
Connect Paystack, Nomba or Stripe, or accept bank transfers, and show prices in your customers' currency. Each provider charges its own processing fees.
Bank transfer
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Branding
Your online store should tell your brand story with confidence
With 20+ themes to get you started, customize page sections, theme colors, fonts from our easy-to-use theme builder.
app.lotaja.shop/themes/customize
How it works
Go Live in 3 Simple Steps
All it takes is a few minutes and your online store is ready to start receiving orders.
01
Tell us about your business
Start with the name of your shop and get a unique website address to share with your customers.
Shop name
Your shop URL example.lotaja.shop is available
02
Pick a theme that fits your brand
Choose from 20+ themes, customize fully with your colors and brand message.
03
Add products and start sharing immediately
Publish from your phone, then share the link or QR code wherever customers are.
Product name
CategoryCakes
Price
Quantity
Ready to open your store?Create a free account in under a minute. No card needed for the Free plan.
From cakes and fragrances to home essentials and faith-inspired products, discover how businesses present their products through their own online stores.
Cakes and treats
Creamix Cakes
Cakes and treats for birthdays, weddings and celebrations, with same-day delivery in Lagos.
Download the Lotaja mobile app to manage your business wherever you are, on iOS and Android.
Get notified the moment an order comes in
Add and update products from your phone
Track sales, orders and visits at a glance
Share your store link or QR code in one tap
We got real reviews from users like you.
Real feedback from business owners who moved their store onto Lotaja.
★★★★★
“Before Lotaja, we updated stock in one tool and chased orders in another. Now my team handles both in one place, and we save hours every week.”
IM
Ini MacaulayCEO Creamix Bakeshop
★★★★★
“We wanted one place for campaigns, storefront updates, customer chat, and order follow-up. Lotaja gave us that, and our launches feel far less chaotic now.”
DM
David MensahGrowth Lead at Street Supply
★★★★★
“The dashboard shows what needs attention without burying us in noise. We spot delayed orders early and fix issues before customers complain.”
SE
Sarah EdrissiOperations Manager at Mysa Living
★★★★★
“I set up my store from my phone between customers. The theme looked right straight away, and I changed the banner by simply describing what I wanted.”
NA
Ngozi AbaraOwner at Lagos Lace and Linen
★★★★★
“Invoices used to eat an evening. Now I create one from the order and mark it paid when the transfer lands.”
KA
Kemi AdeyemiFounder at Zola Skin
★★★★★
“Coupon codes and abandoned cart reminders were the first things I switched on. They sit right next to my orders, so I see what each one brings in.”
EO
Emeka ObiManager at Obi Gadgets
★★★★★
“Customers pay with Paystack or bank transfer and everything lands in one orders list. No more checking three chat apps to see who has paid.”
FB
Fatima BelloFounder at Arewa Spice Co.
Pricing
Simple, Transparent Pricing
Start free and upgrade when your store is growing. Try Growth free for 30 days.
Free
Launch your store, manage products and take orders.
Payment providers (Paystack, Nomba, Stripe) charge their own processing fees on top of your plan.
FAQ
Questions? We've Got Answers.
Everything you need to know before you open your store.
What is Lotaja?
Lotaja is a platform for creating an online store and running your business from one place. It gives you a storefront, product and order management, invoices and payments, on the web and in the mobile app.
Who can use Lotaja?
Entrepreneurs and small businesses that sell products, whether you sell through WhatsApp, Instagram, a physical shop or online. Lotaja is built first for Nigerian merchants, with prices in Naira.
Do I need technical skills to create a store?
No. You can set up your store and add products without writing any code. If you want to change your storefront design, you can edit it visually or describe the change to Lot, the shop assistant in your dashboard.
Can I start for free?
Yes. The Free plan costs ₦0 with no time limit and includes products, orders, invoices and brand setup. The Growth plan adds themes, discounts, coupon codes, custom domains, expense tracking and blog management, and starts with a 30-day free trial.
How do I add products?
From your dashboard or the mobile app, add a product with its name, description, price, category, images and stock quantity. You can also add variants such as sizes or flavours.
Can I use my own domain?
Yes, on the Growth plan you can connect a custom domain. Every store also gets a free Lotaja address.
How can customers place orders?
Customers browse your storefront, add products to their cart and check out. You receive each order in your dashboard, and you can also create orders yourself for sales made through other channels such as WhatsApp or in your shop.
Which payment methods are supported?
You can accept online payments through Paystack, Flutterwave, Nomba and Stripe, and take bank transfers. Payment providers charge their own processing fees, separate from your Lotaja plan.
Can I manage my store from my phone?
Yes. The Lotaja mobile app for iOS and Android lets you manage products and orders and keep track of how your store is doing.
Can I cancel a paid subscription?
You manage your subscription from the billing page in your dashboard. You can cancel your free trial at any time and turn off auto-renewal for Growth. If you need help, email support@lotaja.shop.
How can I contact support?
Email support@lotaja.shop or use the contact page and our team will get back to you.
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